ViBES collection

The ViBES collection launched in September 2024. The launch campaign included the creation of visuals for social media and a landing page.

This collection was inspired by color psychology and its impact on mood and the creation of specific vibes.

Since color is the central “character” in this story, the concept was based on visualizing unique elements that evoke or harmonize with each specific color. These elements convey a message, create an atmosphere, and resonate with certain personalities.